![]() ![]() The biggest challenge, he says, is knowing which aspects of the product to refine. Additionally, because media companies own the information about the users who visit their sites, IVS can refine its algorithm only so much Chee-Yuh wants to be able to tailor the selection of videos not only according to the surrounding content, but also to data about the user. Chinese, for example, only rarely has spaces between words, “so we have to find ways to make sense of ,” he says. The processing of human languages in order to make the sharpest algorithmic pairing of video and content can be tricky. The company recently completed a $4.5 million series A+ round.Ĭhee-Yuh sees challenges-and opportunities-ahead. Most of its clients are based in Indonesia, the Philippines, Malaysia, Hong Kong and Taiwan. Meanwhile, he says, the publisher “doesn’t have to operate or maintain anything”-the widget does all the work.Ĭhee-Yuh-who began his career in tech at the Info-Communications Media Development Authority, a Singapore government agency -shares that IVS is delivering over 210m video views a month on 900m Page views and reaching 92m unique users. Because the publishers host the videos on their own online properties rather than posting them to third-party sites, they’re able to keep more of the profits of the advertising. In fact IVS built a B2B content exchange to enable this auto syndication and distribution of content. The footage in the video might be provided by the publisher or licensed by IVS from its network of over 165 content providers globally, but all of it is “premium content,” he says, not user generated, as is common on YouTube and Facebook. “We look at an article’s contents, find the keywords, do some intelligence scripting, and run things through our natural-language-processing engine” in order to match an appropriate video with the text, Chee-Yuh says. IVS’s main insight is that video views are worth more in advertising dollars because a user’s engagement with video can be tracked more accurately than it can with traditional online banner ads. if the paper publishes a story online about cars, IVS AI-powered widget will recommend a relevant video based on the analysis of the article, and advertisers will be able to buy space on the video, which will appear adjacent to the text. Loong Chee-Yuh, its chief technology officer, uses the example of an online newspaper website. In short, IVS enables publishers to automatically match their article content with relevant videos on which advertising space can be sold. iVideoSmart (IVS), a 3 year old startup based in Singapore, proposes an advertising business model based on the selling power of video. Even online news sources are grappling with how best to balance the costs of producing content with the revenue generated from advertisers, subscribers, and other sources. We were always on the move and I could not remember losing internet connection even when we were in subways and building basements.Nowadays, hardly a week goes by without fresh news of the struggles of media companies to adapt to the daunting economic landscape of the digital age. ![]() I also was not able to use the spare battery as I had a power bank with me all the time. I did not bother checking the internet speed because I really did not experience slowness in my connection while browsing my phone. Et voila! No more #FOMO (fear of missing out)! It was quick and easy to operate the device, just power on and search for the specific Wifi network on my phone to connect. ![]() I was already connected to the SingTel network even before stepping out of the airplane. Yes, there were a lot of free public Wifis in Singapore but I wanted uninterrupted connection and I got that from having my own hotspot wherever I go. We mainly used the pocket wifi while outside roaming the sites and streets of Singapore so that means 4 mobile phones (it can support up to 10 devices) were connected at any given time. We stayed in Singapore for 5 days and we connected 4 mobile phones and 1 laptop while there. ![]()
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